The PPA 571 coating protect metal fencing from corrosion for 15 years

Offer More Desirable Railings by Adding A Layer of Powder Coating

Posted on: March 25th, 2015 by byersbushblog

As a business owner who offers railings to customers it’s difficult to set yourself apart from all the other businesses out there. You can rely on quality materials and good installation practices, but that’s rarely enough to draw in other customers who find more affordable prices or are more familiar with a competitor. One thing that you can do to set yourself apart is offer powder coated railings as an option for your customers. By adding in this option you enhance the image of your business and offer a feature that many companies haven’t even considered. Sure it comes at an added price, but for some customers that will be more than worth it. This is why it makes sense to at least consider adding the service to your company.

Extended Lifespan at a Higher Price

Many customers get sick and tired of replacing their railings due to rust and wear, and this is even more true for those who live by the sea, and other locations prone to high levels of corrosion. Some residential customers and many commercial customers would opt for a higher-priced powder coated railing that they can rely on to last for years after the unprotected rail would have worn out.

By offering powder coated railings you can pitch your services to those who suffer from rusted railings currently, or to customers who live in a location that is known for high levels of rust. It will make selling your services easier, and the customers will be more appreciative for them as well.

Offering the Coating as an Added Service

If you have some customers who aren’t interested in paying the added cost for powder coating protection you can avoid scaring them away by continuing to offer standard rails too. That’s the beauty of powder coating services, you can have them added to just some of your products or all of them. Giving customers the choice will make them more willing to take on the added cost of the protection and will ultimately leave them feeling more satisfied as well.

Providing Different Color Options

Another major benefit of enhancing standard railings with powder coating is that you get additional colors to choose from. This can be a major bonus and selling point for your business when trying to attract new customers. When you advertise your services, make sure that your customers know all the different colors you have available, and this could be the added feature that persuades them to go with your services. Sure the railing may cost a bit more than a standard one does, but with the added protection and high level of customization you will make a strong point for people to buy from you.

If you decide to begin offering powder coating railings as an option to your customers, you can use a professional coating service like Byers Bush to handle all of the coatings that you need. They can work with your existing equipment and add the protective layering to them so that you can present them to your customer. It’s quick and easy to simply charge the additional amount that it costs to protect the equipment and you can enjoy a larger base of customers without much added work on your part. Byers Bush offers a range of services and is known for having relationships with several powder coating suppliers. When you work with them you get a wide selection of colors to choose from, and a proven coating that stands up to salt water, and other high-rust conditions very effectively. You can certify your installations and equipment with confidence when you use a good quality service, and that’s exactly what Byers Bush is.

Comments are closed.