The PPA 571 coating protect metal fencing from corrosion for 15 years

Increase the Value of Your Products through Powder Coating in Oakville

Posted on: March 16th, 2015 by byersbushblog

If you run a business selling metallic objects you could improve the value and longevity of your items by having them powder coated. Powder coating in Oakville helps protect against adverse weather and good surface protection can help ward off corrosion over time.

Enhanced Longevity

Every product purchase is an investment, and if you want to be seen as a good one your products need to stand the test of time. It doesn’t matter if you are selling hand tools, railings, park benches or anything else, your buyers want to get as many years out of what they buy as possible. If you can offer a product that is going to last more than ten years while sitting outside, you will have a very happy customer on your hands. Adding powder coating to your products may seem like a major expense now, but it is an investment into the brand of your company that should help you be seen as quality offering that should be considered again in the future.

Custom Looks

Today many people are interested in having a product that stands out. Whether you sell bicycles, lawn mowers or custom railings people want to be able to choose from a variety of different colors and finishes. That’s the beauty of adding a powder coat finish to your products, it gives your buyers a chance for more customization and allows you to offer more choices than they otherwise would have. The consumers looking for more choices will be likely to go with your services over competitors, simply so they can pick between 15 colors, rather than one or two.

Buyers Bush is a well-known powder coating company that has 15 standard colours to choose from, but can custom create colours for large orders as well. This means you can bulk order just about any colour that you would like, if you have something specific in mind for your product.

Added Branding Opportunity

If you’re in an industry where most products look alike, such as lawn mower sales, or even park benches it can be difficult to stand out. Many customers won’t be willing to pay more for your product if they think that they can get nearly the same thing from someone else for less. That’s why it’s important to create a custom look that helps your product stand out and lets everyone know that you aren’t the same as your competitors. When you work with an experienced powder coating company they can offer you a variety of different colours to choose from. Some can even match any colour that you would like, giving you complete control over how your products look. By using these services you can differentiate yourself more and hopefully create strong brand recognition that makes consumers willing to spend the extra cash to get your product instead of a competitor’s.

Bolstered Strength

Not only does a layer of powder coating protect the material from corrosion, scrapes and bumps, it also enhances the overall strength of the product as well. Picture that you are a small business owner who manufacturers custom mountain bikes for dedicated riders. When you have the frame of your bikes coated in powder you are also making them stronger. In the event that the rider crashes one of your bikes, it will stand up to those major impacts more effectively and has less of a chance of being seriously damaged. This boosts your bike brand as a product that can stand up to abuse, and should help improve your business over time.

Don’t be afraid to spend the additional money on powder coating the products that your business offers. All the added cost can be recouped in how you price your items and customers will more than likely be willing to pay the additional cost for added quality and longevity. If you aren’t confident that your customers will be willing to cover the added expense you can also make a powder coat finish a special feature that they have to pay extra for and see how customers respond to it. After a few purchases your confidence should improve around the added feature and it might make more sense to you to add a powder coating to all of your offerings in the future.

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